The Best Black Friday 2017 Deals On Fitness Gear


Halloween has come and gone, and that means two things: coffee chains will be rolling out their Christmas cups and retailers will try to tempt you to buy their wares with Black Friday discounts.

Although Black Friday isn’t until 24th November, the deals start now – and that means staying on top of what’s on offer has become trickier than ever before.

Fortunately, if it’s fitness gear you’re after, Coach is happy to do all the legwork for you. We’ll be rounding up all the best deals on athletic apparel and shoes, and home gym equipment like treadmills, exercise bikes, rowing machines and turbo trainers, as well as anything else we think an active soul might be interested in, so keep coming back to this page to see what the latest offers are.

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Below you’ll find the best Black Friday deals available right now, plus information on any forthcoming deals so you can make sure you’re first in the internet line to nab them.

Today’s Amazon Black Friday Deals

PhD Nutrition Synergy ISO-7 All-in-One Protein Powder – 69% Off (Wednesday 22nd 00:00 until 23:59)

As well as containing 40g of protein per serving, this powder also packs in all the other essential ingredients required to build muscle, including creatine, glutamine and BCAAs. This two-kilo tub should easily last you into the new year, so grab a saving while stocks last. If you prefer your protein in solid form, Amazon also has deals on PhD protein bars and flapjacks. £19.99, check price and buy on

Speedo Adult Futura Biofuse Goggles – 50% Off (Wednesday 22nd 00:00 until 23:59)

There’s 30% off a range of Speedo products on Amazon, including several sets of goggles and paddles, but the best deal available on swimming gear is the 50% off these excellent goggles. The deep, soft seal stops water getting in without making them uncomfortable, and the extra wide lenses let you see more under the water. £8.70, check price and buy on

Black Friday 2017 Deals Available Now

Zoggs Swimwear – 50% off

Refresh your swimming wardrobe with a stylish pair of trunks, jammers or shorts from Zoggs’s huge range of designs. You can get 50% off a range of swimwear until Cyber Monday on the 27th.

2XU – 30% Off

Australian brand 2XU is best known for its excellent compression clothing, but it also has plenty of great options available for those who like their athletic garb a little looser. And thanks to Black Friday, everything on the 2XU website is reduced by 30% from 22nd to 26th November. If you don’t have time to browse, we recommended heading straight for the Reflect Compression Tights, which will keep you warm and visible when running this winter.

Proviz Running And Cycling Gear – 25% Off

Ensure you’re seen during your night runs and rides by picking up some of Proviz’s reflective gear this Black Friday. Everything on the website is reduced by at least 15%, with three best-selling items reduced by 25%. The latter includes the REFLECT360 Plus jacket and cycling backpack, both of which have reflective beads integrated into the fabric so you’re visible from all angles while riding.

Pinnacle Lithium 3 Hybrid Bike – £100 Off

This robust hybrid bike is a great pick for your daily commute, and at its Black Friday price of £375, you’ll probably make your money back in a couple months if you’re currently using a TfL Travelcard. The frame has space to swap in 2.2in MTB tyres if you want to head off-road, though the chunky street tyres it comes with can handle all but the toughest terrain anyway. £375, buy on

Runners Need – 50% Of Selected Running Shoes

Whatever kind of running shoes you need and whatever brand you favour, the chances are that Runners Need will have a bargain for you this Black Friday. Starting from 20th November there will be 50% off selected shoes, but you’ll have to keep checking throughout the week to keep tabs with the various deals going live. Hoka One One shoes are 50% from Monday, Mizuno and Saucony shoes are 50% off from Tuesday, New Balance and Brooks shoes are 50% off from Wednesday, Adidas and Asics shoes are 50% off from Thursday, and Nike shoes are 40% off from Friday. All deals run until 27th November.

Optimum Nutrition – 45% Off

Stocking up on supplements this Black Friday? Make sure you check out Optimum Nutrition, which is offering 45% off its entire range if you use the code BlackFriday45. There’s an awful lot to choose from, so it might be worth reading our protein powder primer before heading to the Optimum Nutrition website.

Carrera Subway 1 Hybrid Bike – 23% Off

You’ll struggle to find a better commuter bike for £300 or less than the Carrera Subway 1, so now it’s been reduced to £230 for Black Friday it’s almost rude not to buy one. Or two. Go nuts. At 14kg it’s no lightweight, but it’s certainly nippy enough to enjoy a daily commute on and to take out for the odd long weekend ride. £230, buy on

Carrera Hellcat Mountain Bike – 41% Off

If your bicycle needs are of the off-road variety, this MTB from Halfords might be the best deal you find this Black Friday. It has 24 gears, which should come in useful when battling up hills, and disc brakes, which will help you get down those same hills safely. Perhaps best of all, the suspension fork has 100mm of travel to keep you as comfortable as possible on bumpy trails. £250, buy on

dhb Merino Long Sleeve Jersey – 30% off

This cosy merino jersey is the ideal adaptable addition to your winter cycling wardrobe. You can wear it next to the skin under a jacket on cold days, over a base layer when it’s merely chilly, or by itself if it’s unseasonably warm. There are five colours to pick from, with the spiffy winterbloom (purple) jersey our favourite. £56, buy on

Giro Atmos 2 Helmet – 49% off

Experts recommend that you replace your bike helmet every five to ten years to ensure you’re still getting the proper protection for your noggin, so if it’s been a while since you bought your current lid consider taking advantage of this deal on the Giro Atmos 2. £50, buy on

New Balance Vazee Prism v2 Shoes – 60% off

If you tend to overpronate when running, your choice of shoe can become relatively limited, meaning it’s less likely you’ll find a suitable pair when hunting for bargains this Black Friday. To help, we’ve gone looking for stability shoes for you – and found this cracking option from New Balance at less than half price. £38, buy on

dhb Aeron Tempo Waterproof 2 Jacket – 40% off

A packable waterproof is a must for your winter cycling and this splendid jacket from dhb is a bargain even at its full price of £80, making it an absolute steal at £48. It’s lightweight and fairly breathable despite being fully waterproof, has reflective features, and packs into a cycling jersey pocket for easy transport. £48, buy on

Garmin Edge 1000 Bike Computer – 44% Off

One of the best bike computers you can get, the Garmin Edge 1000 comes loaded with maps designed to find the best cycling routes both on- and off-road, so you can plot your way from A to B on the 76mm colour touchscreen. The Edge 1000 also tracks all your ride stats, and links with your smartphone to provide incoming call and text alerts. RRP £500, now £275, buy on

Adidas Supernova Running Shoes – 50% Off

If you were lucky enough to grab a spot in next year’s London Marathon, these shoes are a great pick to see you through the long months of training ahead. With a big chunk of Adidas’s bouncy Boost cushioning in the sole the Supernova makes long runs feel if not easy, then at least a little easier. RRP £109.95, grey colourway now £54.98, buy on

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Sundried Activewear – 50% Off

Have you ever worn a T-shirt made from recycled coffee grounds? We didn’t think so, but now’s your chance. Sundried puts ethics front and centre with its activewear, with a transparent production process and recycled materials, including fabric made from coffee grounds, which is naturally odour-resistant and fast-drying. All of Sundried’s gear is also sweat-wicking and stretches in four directions (that’s ALL the main directions) to allow free and comfortable movement while working out. Use the code BLACK to get 50% off any Sundried gear.

HUUB Core Tri Suit – 50% Off

If you get serious about triathlons you need a lot of gear and the costs can mount up pretty quickly, so it’s always wise to take advantage of savings where you can. This top-notch HUUB tri-suit is impressively lightweight and offers factor 30 protection to stop you going pink during your long training sessions in the sun. RRP £150, now £75, buy on

Forthcoming Black Friday 2017 Deals

Runderwear – 25% Off

One essential piece of running gear you might forget to pick up in all the Black Friday excitement is a comfortable pair of underwear. Runderwear’s 100% seamless range of briefs and boxers promise zero chafing while you’re pounding the pavements. Use the code BLACKFRIDAY25 to get 25% off from the 24th until 11:59pm on 27th November.

Saucony – Get One Item Of Clothing Free

If you have £100 worth of running gear lined up to buy, you’re best off doing it with Saucony between 24th and 26th November. Once you cross the century of spending mark you can pick out an item of clothing to have for free. And that means anything. Check out this page of men’s gear and choose whatever you want, from a £120 jacket to a £15 hat. I mean, obviously don’t get the hat.

Neat Nutrition – 24% off

Once you’ve loaded up on fitness gear you need to start thinking about how you’re going to fuel all the training you’ll be doing in it. Every single product in Neat Nutrition’s range of protein powders and supplements will be slashed by 24% between 24th and 27th November, so you have a whole long weekend to take your pick.


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